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Planning
can keep injuries from financially crippling an athleteBy Steve Kapusta
Street & Smith's
Sports Business Journal
August 27-September 2, 2007
Volume 10
Issue 18
Professional athletes get
hurt, sometimes seriously — and not always
on the field. Look at the motorcycle accidents of
NFL players LaVar Arrington and Ben Roethlisberger.
It’s a fact. Race car drivers’ crash, golfers tweak their backs,
hockey players get concussions, baseball players shred their elbows and football
and basketball players blow out their knees.
When injuries prevent them from ever playing again, what then?
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No player wants to think such a negative
thought, but each year athletes (and their families) face the
very reality of no more life as a pro. And that means no new
multimillion-dollar contract and no new lucrative endorsements.
Last season alone, 334 NFL athletes were placed on injured
reserved. When the injury is career-ending, it can set the
stage for a potential financial crisis.
Life of a Career Insurance
Are athletes addressing this risk? This is not life insurance,
but life of a career insurance, otherwise known as career-ending
disability coverage.
While most of the major sporting leagues provide
some amount of coverage, no league provides career-ending
disability coverage that adequately protects the
athlete’s nonguaranteed
compensation and/or future earning potential.
This protection helps offset the financial loss incurred
by the athlete and assists in a smoother transition to a
post-professional life.
With so much at stake, you may wonder why a qualifying athlete
would not take out this coverage.
Several typical reasons:
• “It won’t happen to me.” A pervasive sense of invulnerability,
particularly among younger athletes.
• “I can’t afford it.” A relative statement, considering
an athlete’s future.
• “I would have to be practically crippled before the company would
pay.” A common misconception regarding this
protection.
• “The insurance company will do anything to avoid paying a claim.” Another
misconception unsupported by the numbers.
Perception
vs. Reality
We’ve looked at the perceptions. These
are the realities:
• This coverage is usually 24-hour and worldwide in nature, meaning that
if an accident or illness occurs outside the
time and place during which the athlete is competing, coverage will usually apply.
For example, if an athlete is permanently disabled after
being hit by a car while on vacation in Paris, the policy
would pay (subject to policy terms and conditions).
• An athlete may qualify for a multi-year policy, meaning once the company
reviews and approves the policy, it cannot
go back and alter pricing or exclusions.
Let’s say an athlete obtains a two-year
disability policy and he injures his knee during
the first year. The insurance company cannot
go back and exclude this knee or increase the
premium if coverage was originally provided.
• The insurance companies providing career-ending disability coverage
have paid out millions of dollars in claims
in a wide variety of sports.
Who
Needs It
Now that we’ve addressed some of the
realities of this protection, who really
needs it?
1. Athletes in the last year of their contract
Many athletes performing at a high level
will have an equally high expectation of
the dollars in their next contract. One
catastrophic injury or illness becomes
the biggest threat to the family’s
financial security.
2. Athletes whose contracts are not guaranteed
If an NFL athlete has a contract totaling $20M over a three-year
period but only the $5M signing bonus is guaranteed, at least
a portion of the non-guaranteed amount could be insured.
Conversely, if the athlete is in the last year of his contract
as noted above, coverage can be secured to protect the next
contract.
3. Individual sport athletes
In most cases, athletes in this category are considered independent
contractors with income resulting from prize money and endorsements.
4. Most rookies
Unless a significant amount of money is guaranteed, rookies
need to protect the non-guaranteed portion of their contracts,
or even their next contract, which is often significantly
more substantial than their rookie deal.
5. College athletes
Although they are not yet professional, college athletes
who have high draft projections have much to lose if they
never reach the professional level due to an injury or illness.
6. Sponsors
An organization’s multimillion-dollar endorsement deal
with a high-profile athlete doesn’t do it any good
if the star can’t play. If an insurable
interest exists in the contract between
the sponsor and the athlete, career-ending
coverage is available to sponsors.
This really isn’t any different from
a professional sports team buying insurance
to protect the guaranteed contracts it
provides to its players.
If a sponsor is guaranteeing $5M to a golfer for wearing
its logo and the athlete becomes permanently disabled, the
sponsor must still pay this sum while getting no return.
Future sales of its product could also be affected and contemplated
in coverage provided.
The Choices
At this point, an athlete or his representative
may be asking, “What
do I do now?” The options are simple:
A. Do nothing and roll the dice that
a serious injury or illness won’t
occur.
B. Investigate the specific needs now with a qualified insurance
representative.
The life of a professional athlete can
be rewarding and exciting. But it can
also be dangerous. It’s important
that the athlete recognize and address
this risk.
Steve Kapusta is
President of KSI Consulting, an independent specialty insurance
firm based in the Atlanta area
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